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Production Design2026

Apple TV Century City Mall Pop Up

An immersive Apple TV pop-up in the Westfield Century City atrium. Modeled and textured the full mall atrium in 3D for design visualization, and produced build drawings, cut files, and printed graphics across the activation.

Apple TV Century City Mall Pop Up

Tools & Software

RhinoEnscapeIllustratorPhotoshop

Type

Brand Activation

Studio

Benarroch Productions

Category

Production Design

Production design for Apple TV's pop-up activation at Westfield Century City. Built and textured a complete 3D model of the mall atrium to visualize the pop-up in situ, from concept renders through an animated walkthrough. Also produced show-window build drawings, vinyl cut files, and printed graphics, including window displays for The Morning Show, Slow Horses, Shrinking, Pluribus, Imperfect Women, Your Friends & Neighbors, and Margo's Got Money Troubles.

Walkthrough

1 item

Event Photos

4 items
Apple TV Century City Mall Pop Up, Event Photos 1
Apple TV Century City Mall Pop Up, Event Photos 2
Apple TV Century City Mall Pop Up, Event Photos 3
Apple TV Century City Mall Pop Up, Event Photos 4

Renderings

4 items
Apple TV Century City Mall Pop Up, Renderings 1
Apple TV Century City Mall Pop Up, Renderings 2
Apple TV Century City Mall Pop Up, Renderings 3
Apple TV Century City Mall Pop Up, Renderings 4

Graphics & Cut Files

3 items
Apple TV Century City Mall Pop Up, Graphics & Cut Files 1
Apple TV Century City Mall Pop Up, Graphics & Cut Files 2
Apple TV Century City Mall Pop Up, Graphics & Cut Files 3

Build Drawings

8 items
Apple TV Century City Mall Pop Up, Build Drawings 1
Apple TV Century City Mall Pop Up, Build Drawings 2
Apple TV Century City Mall Pop Up, Build Drawings 3
Apple TV Century City Mall Pop Up, Build Drawings 4
Apple TV Century City Mall Pop Up, Build Drawings 5
Apple TV Century City Mall Pop Up, Build Drawings 6
Apple TV Century City Mall Pop Up, Build Drawings 7
Apple TV Century City Mall Pop Up, Build Drawings 8
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